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Business plan custom t shirts

Custom Printed T-Shirts Business Plan

Imagine the ability to create a totally custom shirt. You choose the material and style of the shirt, and then the image or graphic you want on the front and/or back. This is the ultimate form of expression. There are no limits to what you can communicate. Some people might show their fanaticism for a particular sports team, others a musician. Or you might have a social message or cause on your shirt. Whatever you may decide, you can print any image on your shirt.


Your T-Shirt! is an exciting new business that allows people to custom design a shirt (specifically the design on the front or back) any way that they would like. By intelligently leveraging cutting edge technology, Your T-Shirt! will harness the power of computer sublimation to allow custom shirt printing in production runs as small as one unit.


Your T-Shirt! has segmented the market into two groups, organized by the type of product that they purchase. The first group is customers that desire an already created graphic image to be placed on the their shirt. The second group are those that prefer custom artwork to be placed on their shirt. Your T-Shirt! has decided to divide the market by the products that they purchase because it offers an intuitive, easy method of targeting the two different groups. An additional reason for segmenting the market based on the two products is because the demographics for the buyers of the two products are distinct enough to group them separately.


Your T-Shirt! has identified three competitors, two are local companies, the third is an Internet-based shirt designer.

  • T-shirt World — This local competitor specializes in silk-screening. 70% of their business is silk-screening with the remaining 30% sublimation. They require a minimum order of 10 with a 2-3 week lead time. This company only uses pre-existing designs for their silk-screening and for sublimations you must use their artist.
  • Shirt Shack — This local retailer is geared toward organizations or teams with production runs of 20 or more. They do fairly good work but are rigid regarding custom work.
  • Design House — This is an Internet-based retailer that primarily offers computer sublimations. Design House has a catalog of approximately 200 images for the customer to choose from. They do allow customers to use their own graphic. The quality of the sublimations is mediocre at best because they can only use off the shelf technology.
Why Us?

Our mission is to offer the finest in custom shirt sublimation production. We will offer customers the best product at the best price. Customer’s expectations will always be exceeded.



We are going to grow our business to start making a modest profit in year 3. Our name will become synonymous with high quality fashion forward T-Shirts. Everyone will come to us when they want to wear something custom made. We will be able to pay off friends and family by year 5.

Financial Highlights by Year
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Financing Needed

We will be getting a total of $84,500. David will be contributing $19,500 of his own money. We have a loan of $65,000 which will be fully paid by year 5. We will make a small profit starting year 3 and will consider taking on more staff by year 4 or 5 after we pay off the loan completely.

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How to Start a Home-Based T-Shirt Business

7 Steps to Creating and Selling T-Shirts for Profit

​Leslie Truex has over 20 years of experience as a writer and a home entrepreneur. She was the Home Business Expert for The Balance Small Business in 2013.

Over the course of more than 30 years, David J. Rubin has served various roles in the editing and publishing field, specifically focusing on the subjects of law, software development, photography, and literature. The majority of his experience lies within the legal and financial spaces. For nearly 12 years, David worked for Matthew Bender & Co., a subdivision of legal publisher LexisNexis. There, he held several hats, including manager of research and development, programmer analyst, and senior copy editor. In addition to fact-checking for The Balance, he produces videography and photography, and also writes fiction.

Emily Roberts / The Balance

In the late 1980s, Bert and John Jacobs were on a road trip to sell their T-shirts to college students, without much success. During one long drive, they discussed the media’s focus on negative stories, and thus was born Life is Good T-shirts, a $100 million business.

In the T-shirt industry, where creating, producing, and selling your product is relatively straightforward, a solid idea is all you need to get started. It’s also much cheaper than it used to be. Legend has it that back in 1985, after graduating from college, Catesby Jones maxed out his credit cards to start the T-shirt company Peace Frogs.

Today, with digital printing, online marketing resources, and vast distribution networks, starting a T-shirt business is easier than ever. Print-on-demand and drop shipping eliminate the need for space for inventory. Even so, creating a T-shirt that speaks to the masses requires more than just a great idea; it requires a plan.

Here is a roadmap for starting your own T-shirt business from home.

Create Your Concept

First and foremost, put some work into creating and refining your concept. You may be simply creating a T-shirt, but you’re also creating a business, so keep image, branding, and company identity in mind.

The Jacobs brothers may have had a road-trip epiphany, but they struggled with their T-shirts until they finally hit on a basic premise—Life is Good. Jones chose the frog as a symbol of peace and good luck. These entrepreneurs took their original ideas many steps further to develop full themes, concepts, and characters.

Spend time brainstorming and expand your idea in different directions. It can be difficult to know whether a design or slogan will resonate with the public, so you may need multiple versions.

Design, Test, and Tweak Your T-Shirts

As you refine your design, focus on the practical aspects of your T-shirts. Create a high-quality, high-resolution design that works in various sizes. Images that look great on your computer may look different on cloth, so consider hiring a designer who is familiar with these issues.

To gather broad feedback on your T-shirt designs, ask friends or family to weigh in, or recruit a focus group through an online forum.

Before investing time and money, conduct market research to determine whether your T-shirts will appeal to buyers. First, identify your ideal buyer, and then seek out members of that market to get feedback on your idea. You want to know whether they’d buy your T-shirts, and also what price they’d pay.

Plan Your Business

Although selling T-shirts sounds straightforward, without a plan you’ll end up wasting time and money. Your business plan outlines your product, the ideal market, your financial projections, and sales goals.

You can create and start selling T-shirts online in a matter of minutes, but if you plan to make a living at it, you should form an official business. The important first step is to choose a name. Your name should reflect your T-shirts but not limit your ability to expand on a full line. Take similar care when choosing a domain name for your website.

Get Licensed and Trademarked

Along with a business name, you’ll need to determine your business structure (e.g., sole proprietor or LLC) and obtain any necessary licenses and permits. If you sell T-shirts through your own website or in person (e.g., at fairs or markets), then you may need to apply for a sales tax permit through your state’s comptroller’s office.

Even if you’re doing business completely through an online forum, you may still need to obtain licenses or permits. Check the terms of your forum and your local business office for specific requirements.

Research thoroughly to make sure you’re not infringing on another company’s copyright or trademark. You don’t want others profiting off your design either. Look into protecting your designs, logos, and/or slogans with copyrights or trademarks. The U.S. Patent and Trademark Office or the U.S. Copyright Office can provide more details.

Select a Printer and Materials

When it’s time to make your T-shirt tangible, there’s a wide range of production services to choose from. You’ll need to make decisions about the physical aspects of your T-shirts, including material, ink, durability, quality, and basically anything else a clothing shopper would care about.

Compare multiple local printers and online print sources to estimate how much it would cost to produce your T-shirts at various levels of quality. Keep in mind your profit margin; increased cost upfront will translate into a higher price tag for your customers.

Online T-shirt printers are numerous, but a few of the more popular sites are:

Price Your Shirts

After you’ve scouted printing and materials sources, review and compare different T-shirt-creation options to find the price you can afford. Your cost upfront will depend on the size and number of colors of the design, the type of printing you choose, and the quality of T-shirts you select.

When pricing your T-shirts to make a profit, you’ll have to cover all your expenses: printing and production, marketing, services or supplies, and all other overhead.

Keep in mind what the market will pay. If you price your T-shirts too high, you could end up with a lot of unsold inventory.

Market Your Shirts

There are many ways to market your new T-shirts, but they all start with visibility for the target buyer. By this point, you have a good sense of the best buyers for your T-shirts (e.g., age, gender, common interests, etc.), and where you can find them. Social media has become a major advertising tool, and services abound to help you make your product visible on Instagram, Facebook, YouTube, Twitter, Pinterest, and others. If your target buyer is a zombie-loving high-school student, market your T-shirts where zombie-loving high-school students hang out, online and off.

You can sell your T-shirts on your own business website, through online marketplaces such as Etsy, and even at face-to-face events like trade shows, craft fairs, and local bazaars.

How to Start an Online T-Shirt Business in 2022: Everything You Need to Know

T-shirts aren’t just a staple of casual wear—they’re articles of clothing that often reflect our personalities, interests, and identities.

Because of this, selling t-shirts online has become a popular choice, especially for entrepreneurs and artists looking for a relatively inexpensive way to learn how to start a business. Plus, the global market for the custom t-shirt printing industry is expected to eclipse $10 billion by 2025.

With the growth in popularity of selling t-shirts, there’s no doubt you’ll face some stiff competition. But by building a brand for a specific target audience and creating t-shirt designs your customers want, you can find your own success.

In this guide, we’ll go through each step of how to start a shirt business online that brings in extra income month over month.

How to start an online t-shirt business, step-by-step

1. Choose a niche for your t-shirt online business

A niche will help your online shirt selling business stand out and better attract the right target audience without blowing your budget.

You hear the term “niche” tossed around a lot, but it’s important to choose one when trying to understand how to make an online t-shirt business. One of the most important parts of a successful online t-shirt business model is the ability to stand out, and one of the best ways to do that is by catering to a specific target audience or interest group.

Generally, categories like “t-shirts for people who like funny slogans” are going to be too broad to get noticed in a very developed market. You’re going to want to tighten it up a little more. An example of a more specific niche would be t-shirts with funny slogans that relate to doctors and nurses, or to dog owners, as pictured below.

Photo courtesy of: ThinkPup

There are many ways to find and evaluate a niche when you want to know how to start a t-shirt business online. Here are a few:

  • Visit your prospective niche’s subreddits and evaluate the subscriber count and level of engagement.
  • Use Facebook’s Audience Insights tool to gauge the size of your niche on the platform.
  • Scan this list of popular hobbies on Wikipedia for inspiration.
  • Consider your own interests and the communities you belong to—sometimes it’s OK to trust your gut.

Once you narrow down your niche, create a business plan for your shirt selling business that covers your goals and different opportunities to sell custom t-shirts, then figure out how you’ll execute that plan.

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2. Source quality material and t-shirt printing options

The next step of how to start an online t-shirt business is to find suppliers. Not all t-shirts are the same and not all print jobs are the same. As we mentioned above, quality is paramount to your brand and its success, so it’s important to educate yourself and choose your blank shirts wisely.

It might be tempting to sacrifice quality for higher profit margins when you start a shirt business online. But you need to consider how the quality will affect a customer’s decision to share your brand and purchase from you again.

Choosing a quality t-shirt encompasses several factors, including fit, sizing, material, softness, and weight. A great starting point for determining which blank t-shirt to use is to check out T-Shirt Magazine’s review of some of the most popular blank t-shirts for printing.

Once you narrow down your choices, it’s strongly recommended to order samples so you can make an informed final decision.

3. Create your own t-shirt designs

Next up in how to start your own online t-shirt business is to come up with the designs. Here are a few ways you can get a head start on your t-shirt business designs.

Find the best selling designs and niches

If you’re stuck for t-shirt niche ideas and designs, a great start is looking at what else is popular and currently selling well.

Below is a list of pages for some of the top graphic t-shirt marketplaces. You can use them to search the “best sellers” and “most popular” sections to help you get a better idea of your next niche or t-shirt design.

You may also want to consider checking out Google Trends to get a sense of the topics people are currently interested in for inspiration for your t-shirt online business..

Hire a designer

Once you have an idea for some t-shirt designs, you’re going to have to actually design them. If you have Adobe Photoshop or a similar program, you likely can produce some great designs by yourself. However, if you’re like most people, you’ll need to enlist some help.

There are a wide variety of tools and marketplaces you can use to find a suitable graphic designer to help you.

Design communities

Dribbble: Dribbble is a designer community with lots of unique talent. Search for the style you’re looking for and message the designers you like to see if they’re available for freelance projects.

Behance: Behance is a cool platform to check out. You can see portfolios from different creators around the world who specialize in illustrations, niches, and styles and more. If you end up liking a designer, you can reach out to them and get a quote on your custom t-shirt designs.

Freelance networks

Some other options you may want to try are the popular freelance networks like Freelancer and Upwork. You can find qualified t-shirt designers, fast, and check out their past job successes and portfolio. If you like someone, you can reach out in right in the platform and hire them on the spot.

Buy t-shirt designs

If you’re stuck finding a designer for how to start a t-shirt business online, you can always purchase pre-made designs. Keep in mind that if you choose to go this route, there’s a high likelihood that other people are already selling whatever design you pick, making it harder for you and your online shirt selling business to stand out.

Check out the following t-shirt graphic marketplaces:

  • Designious: which sells vector packs and PNG t-shirt designs, also clip art to create your own products.
  • Tshirt Factory: which offers a variety of vector images — from old school to punk rave and urban styles — for t-shirt printing businesses.
  • Creative Market: which doesn’t focus exclusively on t-shirts, but you can find over 3 million unique fonts, graphics, themes, photos, and templates designed by independent creators from around the world.
  • Graphic River: where you can buy and sell royalty-free, Photoshop files, vectors, and icon packs for your t-shirt designs.

Keep in mind, if you want to know how to make an online t-shirt business, you may need to purchase a commercial license.

4. Mock up your t-shirts

Once you have some final designs, your next step for how to start a t-shirt business online will be to get some mockup images. Mockups are helpful so your customers can see what the final design will look like printed on a shirt.

There are a few ways you can get images of your final designs on t-shirts, including ordering samples and taking product photography yourself or, with the abundance of t-shirt mockups and templates online, opting to create a 100% digital mockup, like the one below.

Adobe Photoshop t-shirt templates are the most common types of mockup files. They allow you to quickly preview how your designs will look printed on a t-shirt. Most Photoshop templates come with multiple layers that let you change the color of the shirt and apply your own design that will blend with the shirt’s creases, folds, and contours.

Here are several resources to help you find the best mockup file for for your shirt selling business:

If Adobe Photoshop isn’t right for you, you can also use web-based mockup software that will let you do the same thing without having to download and figure out Photoshop.

Another great option for tasks like this is to enlist help from someone on Fiverr. Just search for t-shirt mockups.

5. Validate the designs for your t-shirt online business

Before you invest a lot of money on your new business idea, you should verify that there is a market for and interest in your designs. There are many ways you can go about validating the market and sell t-shirts online.

Some of the most popular and more common methods for validating your design ideas include:

Personal social networks. Post some of your designs to your Facebook profile, niche Facebook groups, Twitter, and other social networks your friends and potential customers frequent. Be careful when asking friends and family, however—their opinions are prone to kindness.

Reddit. Despite the community’s general aversion to marketing, Reddit is still one of the best places to get honest feedback on your designs (which can even translate into sales after you launch). With countless subreddits, it’s easy to find a highly targeted niche of potential customers and ask them directly for their thoughts on your designs before launching.

Crowdfunding. Crowdfunding sites have made it much easier to test, validate, and collect money upfront for your new business idea. Launching a crowdfunding campaign can be time consuming and requires a good deal of preparation. However, the benefits can be huge, including fully funding your project before you launch it. If you have a particularly novel t-shirt business idea (say, matching t-shirts for dogs and dog owners), crowdfunding might be for you.

Print on demand. Finally, with a ecommerce platform like Shopify, it’s never been easier to set up a fully functional online store (domain name included) in a matter of hours to validate your business idea. Start a 14-day free trial and integrate a print-on-demand service to validate your t-shirts by trying to sell them online.

How to Find and Source a Winning Product to Sell

In less than 40-minutes, let us walk you through how to find product ideas, how to validate them, and how to sell the product once you have an idea you want to pursue.

6. Set up your online store

Now that you have your t-shirt designs in hand, have made your mockups, and validated your idea, it’s time to build your store. This is especially important if you want to know how to start a t-shirt business online.

There are a handful of t-shirt print-on-demand services that directly integrate with your Shopify store, allowing you to start taking orders in no time. These services will print and ship your t-shirts to your customers on your behalf every time you receive an order.

There’s no need to purchase or hold any inventory upfront, making it a great way to get started. Best of all, if you want to use your design on other printable products, such as mugs and tote bags, you have that option as well.

There are a variety of t-shirts available through the following print-on-demand companies:

Once your store is set up, you’ll be ready to start selling t-shirts online.

5 considerations for starting a t-shirt business

Although the tools and technology available for designing, printing, and shipping custom t-shirts makes starting up relatively simple, the difficult part is building a brand to stand out from the competition. Combine competition with slim profit margins and building an online t-shirt company becomes a little harder than it might first appear.

If you want to design and sell t-shirts online, you have to make the right decisions from the get-go.

There are several critical elements involved in starting a successful online shirt selling business. Each of these elements needs to be considered closely before moving forward:

  1. T-shirt printing techniques. There are many different ways to print designs on a t-shirt. Choosing the right one can help you save money and make smarter business decisions.
  2. Design. The majority of people purchasing graphic tees are looking for designs, graphics, and slogans that connect with them and reflect their opinions and personality.
  3. Quality. The quality of the shirts you use and of the print job need to be top notch to build a sustainable business.
  4. Brand, A strong, interesting brand is vital in the t-shirt industry.
  5. Inventory, Will you manage your own inventory to take advantage of volume discounts or use a print-on-demand service to save time and effort.

Let’s take a deeper look at each one.

1. T-shirt printing techniques

There are three popular methods for printing when it comes to how to make an online t-shirt business. Each method has its pros and cons and deciding which one to use will partially depend on how much time you want to invest in the product creation and which printing partner you choose.

Below, we have outlined all three t-shirt printing options, to give you a better understanding of each process. Whether you invest in your own printer or use a local supplier, it’s worth knowing how each printing technique works.

Screen printing

Screen printing is an old technique that has stood the test of time for business owners who design and sell t-shirts online and in-store.

As one of the most popular methods for printing onto t-shirts, screen printing can produce durable and long-lasting results. It also lets you print on products like canvas items, mugs, hats, and other things to make and sell, if you want to expand your product line.

However, a labor-intensive initial setup means screen printing is most cost-effective when printing in bulk. Screen printing also poses issues when it comes to complex designs or designs with more than four to five colors, as each color increases costs and production time.


  • Cost effective for large batches
  • Volume discounts


  • Not cost effective for multiple colors
  • Can only print simple images and designs
Heat transfer

Heat transfers have also been around for a long time and exist in several forms. You may have seen basic heat-transfer paper at your local office supply store.

Although this method makes it easy to print designs from your home computer and transfer them with an iron, it won’t cut it when it comes to running a small business. The more advanced form of heat transfers are called “plastisol transfers” and are printed by professional printers on special, high-quality heat-transfer paper.

The advantage of heat transfers is the ability to order a stack of prints from your local printer and transfer them to your t-shirts with a commercial heat press machine as you receive orders.

Heat transfers can produce full-color images onto t-shirts relatively easily and quickly.


  • You can “print” each shirt on demand
  • More affordable for small batches
  • No limit in number of colors you can use in a print


  • Lower quality and less durable than direct-to-garment and screen printing
  • Large upfront investment in a heat press machine (from a few hundred dollars to a few thousand)
  • The do-it-yourself approach means additional time input for you
Direct-to-garment (DTG)

The direct-to-garment printing process operates much like an ink-jet printer you might have at home. It’s a common type of t-shirt printing business equipment because it prints ink directly onto the t-shirt and can produce full-color images with accuracy.

Direct-to-garment printing produces quality printing on par with screen printing and better than heat transfers. Because it operates like an ink-jet printer, there are no setup costs, unlike screen printing. This means it’s easy and cost effective to print small orders.

The major disadvantage of direct-to-garment printing online t-shirt business model is the lack of volume discount for large orders, as it takes the same amount of time to print each shirt.


  • Unlimited color options
  • High detail accuracy in printed design
  • Great for small orders or one-offs
  • No set-up costs


  • Not cost effective for large production runs
  • Generally no volume discounts

2. Design

The last thing a visitor would want is to see in your catalog is a copy of a t-shirt design found elsewhere. Your designs don’t necessarily need to be complex—in fact, many of the best-selling graphic tees are very simple. However, they do need to connect with your audience and stand out.

To ensure quality prints for your shirt selling business, your design files should generally be at least 300 pixels per inch (dpi or ppi), have a transparent background, and be large enough to cover the actual print area of the t-shirt. Just note that your exact specifications will vary depending on the printer and printing technique used (more on that later).

Photo courtesy of: Vapor95

3. Quality

The next most important factor in how to start an online t-shirt business set up for long-term success is quality. You can disappoint someone once, but they won’t let you disappoint them twice. A pattern that fades and cracks or a t-shirt that shrinks and rips won’t create raving fans that come back and repurchase.

Higher quality t-shirts might cost more to produce but can also command higher prices. The final quality of your t-shirt will depend on the material of the blank t-shirt, printing technique used, and correct preparation of your design file.

4. Brand

A strong, interesting brand is vital when you start a shirt business online. Your brand is a promise that will tie together all your choices, including your niche, designs, and quality. From your t-shirt business name to the logo you use, building a unique and likable brand is important in a high-competition industry.

When customers have more choices, it becomes extremely important for an ecommerce business to have a distinctive presence to capture their attention.

If you’ve chosen a niche for your t-shirt online business that embodies a certain lifestyle, you can incorporate it into your marketing and website to speak to these customers, like in the anime/streetwear example from Imouri, below.

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5. Inventory

When learning how to start a t-shirt business online, most people either opt to buy and hold inventory, taking advantage of bulk pricing and local printers, or use a print-on-demand service to take inventory management and shipping off your plate. You can also opt for a mix of both.

By holding your own inventory for your online shirt selling business, you can more easily sell in-person and potentially improve your profit margins, whereas with print-on-demand, you take on a lot less risk. Weigh the pros and cons before you start. If you’re unsure, print-on-demand is always one of the best low investment business ideas.

Dropshipping is an easy online t-shirt business model for small business owners to wrap their heads around. With services like Printful, it’s incredibly easy to start and test your t-shirt designs.

Of course, if you have the budget for it, you can also invest in your own printer and set up a base of operations.

Online t-shirt business success stories

Many entrepreneurs have been successful a starting shirt selling business. One in particular, Ryan McCarthy, founder of Imouri (formerly known as Sugoi Shirts), has used Shopify to run his anime-inspired t-shirt printing business since 2016.

Ryan decided to create his t-shirt business when he couldn’t find anime-style clothing that fit his personal style. He quietly launched what he thought would be a small clothing business, which has since turned into a six-figure print-on-demand apparel business selling streetwear inspired by Japanese pop culture and anime. His secret to successfully starting your own clothing line? Identifying winning designs early on by using Reddit and paid ads to test products. Hear his best t-shirt business tips on our Shopify Masters podcast.

Start your t-shirt business today

It’s never been easier to express your creativity and sell t-shirts online. Whatever niche you choose to serve or however ambitious you decide to be with your quality and designs, a t-shirt store makes for a great first online business makes for a great first ecommerce business for new entrepreneurs.

Here’s the good news: Building and launching a new t-shirt brand on Shopify is relatively inexpensive and quick. If you already have designs you want to sell, you can be up and running in as little as a few hours.

With the abundance of apps and integrations in the Shopify App Store, you can also connect your store to a t-shirt printer/dropshipper in minutes and quickly have a fully functioning store, ready to print and ship to your customers.

Illustration by Alice Mollon

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FAQ: Starting a t-shirt business

Is a t-shirt business profitable?

T-shirts are a staple for men, women, and children around the world, with global retail sales reaching $1.9 trillion in recent years. Creating an online t-shirt business is profitable and has low startup costs compared to other business opportunities. While t-shirt business profit varies depending on your niche and marketing costs, you can set up a profitable additional revenue stream in as little as 30 days.

How much does it cost to start a t-shirt business?

Starting a t-shirt business from home is an incredibly small investment compared to opening a brick-and-mortar t-shirt store and buying your own t-shirt printing business equipment and embroidery machines.

If you use print-on-demand services to manufacture and ship your products, you can keep costs extremely low since you don’t pay for products until they’re sold. That means no overhead on products, since there’s almost no risk of overstocking.

The only fees you’d need to pay would be for the use of your ecommerce platform, domain hosting, and any digital advertising campaigns you’d like to run.

How do I start a t-shirt business?

  1. Do market research and find a passionate community.
  2. Come up with a t-shirt company name.
  3. Make a business logo and set up an online shop.
  4. Create your own t-shirt designs.
  5. Set up your social media accounts.
  6. Run paid ads for your online t-shirt business site.
  7. Do blog outreach and free promotions with influencers.

How much can you make selling t-shirts?

The amount you make selling t-shirts depends on how much time you put into your business. There have been many accounts of business owners making $100,000 selling and dropshipping t-shirts online.

How can I start my own t-shirt business with no money?

If you want to start a t-shirt business fast with no money, add products to your store using print-on-demand dropshippers like Printful. Go to the Shopify App Store, search for Printful, and click ‘Add app.’

Do you need a business license to sell t-shirts online?

Typically, you do not need a business license to sell t-shirts online. You may want to get a resale license to buy clothing from a distributor free from sales tax. Check with your local county revenue or finance department to learn more.

About the author

Braveen is a content creator and marketer at Shopify where he develops resources to help entrepreneurs start and grow their businesses. Outside of work, he enjoys writing and tinkering on side projects.

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